O’neill asked us to be fully creative and come up with a wide range of ideas and designs for men’s sandals which where manufactured and produced. We got to work with the product managers and brainstorm about the direction the product was heading at the time.
We provided them with a lot of ideas and sketch as well as tech specs for the selected styles. We got to work closely as well with the apparel and artwork design directors for a better coordination between the departments to be reflected on the footwear.